JRC is a non-profit advocacy organization created in response to the lack of outreach to African Americans in the campaign against Proposition 22, the anti-gay marriage initiative in 2000, and the realization in 2005 that another such initiative was imminent. The group was envisioned to engage the African-American community to work on marriage equality while building a movement of LGBT African Americans and allies who are committed to grassroots organizing. A coterie of committed black LGBT activists realized that in order to truly speak with and for our community, it was important to have an entity independent from already-established local, national and state LGBT organizations. In Summer 2006, Ron Buckmire, Dannie Tillman, Vincent Jones and Rodney McKenzie coined the name of the organization and began organizing and executing activities to achieve its mission.
The mission of the Barbara Jordan / Bayard Rustin Coalition (Jordan Rustin Coalition or JRC) is to empower Black same-gender loving, lesbian, gay, bisexual and transgender individuals and families in Greater Los Angeles, to promote equal marriage rights and to advocate for fair treatment of everyone without regard to race, sexual orientation, gender identity or gender expression.